Digital Marketing Fundamentals (Self Study)
Price: Free
What Participant will learn:
✓ Participants will be familiar with the key concepts in digital marketing.
✓ Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.
Take Aways:
✓ High quality online videos
✓ Classroom study materials
✓ Mobile Apps • Engaging case studies
✓ Full-length simulated exam
✓ Chapter tests • Study guides and podcasts
✓ SMstudy Certified Digital Marketing Fundamentals certification by SMstudy
Examination Guidelines:
An online unproctored exam will be conducted at the end of the course. The exam format is as follows:
✓ Multiple Choice
✓ 40 questions for the exam
✓ One mark awarded for every right answer
✓ No negative marks for wrong answers
✓ 30 questions need to be answered correctly to pass
✓ 60 minutes duration
Introduction
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A Brief History of Digital Marketing
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Corporate Strategy Overview
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Aspects of Sales and Marketing
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Levels of Sales and Marketing Strategy
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Marketing Strategy Overview
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Digital Marketing Overview Understand and Evaluate Digital Marketing (DM) Channels
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Understand Available DM Channels
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Evaluate DM Channels Plan and Develop DM Channels
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Plan and Develop Website Channel
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Plan and Develop Mobile Channel
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Plan and Develop Social Media Channel Optimize Website
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Optimize Website for Reach
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Optimize Website for Relationship
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Optimize Website for Reputation Optimize Mobile/Tablet/Devices
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Optimize Mobile Site and App for Reach
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Optimize Mobile Site and App for Relationship
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Optimize Mobile Site and App for Reputation Optimize Social Media
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Optimize Social Media for Reach • Optimize Social Media for Relationship
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Optimize Social Media for Reputation Other Important Elements of DM Channels
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E-mail Marketing
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Web Analytics
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Search Marketing
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Popular Social Media Platforms
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Affiliate Marketing
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Search Engine Optimization The theory sections mentioned here will be aided by case studies,
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exercises and simulations for practical/experiential learning.
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