Digital Marketing Fundamentals (Self Study)

What Participant will learn:

✓ Participants will be familiar with the key concepts in digital marketing.
✓ Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.

Take Aways:

✓ High quality online videos

✓ Classroom study materials

✓ Mobile Apps • Engaging case studies

✓ Full-length simulated exam

✓ Chapter tests • Study guides and podcasts

✓ SMstudy Certified Digital Marketing Fundamentals certification by SMstudy

Examination Guidelines:
An online unproctored exam will be conducted at the end of the course. The exam format is as follows:

✓ Multiple Choice

✓ 40 questions for the exam

✓ One mark awarded for every right answer

✓ No negative marks for wrong answers

✓ 30 questions need to be answered correctly to pass

✓ 60 minutes duration

Introduction

1. A Brief History of Digital Marketing

2. Corporate Strategy Overview

3. Aspects of Sales and Marketing

4. Levels of Sales and Marketing Strategy

5. Marketing Strategy Overview

6. Digital Marketing Overview Understand and Evaluate Digital Marketing (DM) Channels

7. Understand Available DM Channels

8. Evaluate DM Channels Plan and Develop DM Channels

9. Plan and Develop Website Channel

10. Plan and Develop Mobile Channel

11. Plan and Develop Social Media Channel Optimize Website

12. Optimize Website for Reach

13. Optimize Website for Relationship

14. Optimize Website for Reputation Optimize Mobile/Tablet/Devices

15. Optimize Mobile Site and App for Reach

16. Optimize Mobile Site and App for Relationship

17. Optimize Mobile Site and App for Reputation Optimize Social Media

18. Optimize Social Media for Reach • Optimize Social Media for Relationship

19. Optimize Social Media for Reputation Other Important Elements of DM Channels

20. E-mail Marketing

21. Web Analytics

22. Search Marketing

23. Popular Social Media Platforms

24. Affiliate Marketing

25. Search Engine Optimization The theory sections mentioned here will be aided by case studies,

26. exercises and simulations for practical/experiential learning.