Digital Marketing Fundamentals
Price: Free
What Participant will learn:
✓ Participants will be familiar with the key concepts in digital marketing.
✓ Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.
Take Aways:
✓ High quality online videos
✓ Classroom study materials
✓ Mobile Apps • Engaging case studies
✓ Full-length simulated exam
✓ Chapter tests • Study guides and podcasts
✓ SMstudy Certified Digital Marketing Fundamentals certification by SMstudy
Examination Guidelines:
An online unproctored exam will be conducted at the end of the course. The exam format is as follows:
✓ Multiple Choice
✓ 40 questions for the exam
✓ One mark awarded for every right answer
✓ No negative marks for wrong answers
✓ 30 questions need to be answered correctly to pass
✓ 60 minutes duration
Introduction
- A Brief History of Digital Marketing
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Digital Marketing Overview Understand and Evaluate Digital Marketing (DM) Channels
- Understand Available DM Channels
- Evaluate DM Channels Plan and Develop DM Channels
- Plan and Develop Website Channel
- Plan and Develop Mobile Channel
- Plan and Develop Social Media Channel Optimize Website
- Optimize Website for Reach
- Optimize Website for Relationship
- Optimize Website for Reputation Optimize Mobile/Tablet/Devices
- Optimize Mobile Site and App for Reach
- Optimize Mobile Site and App for Relationship
- Optimize Mobile Site and App for Reputation Optimize Social Media
- Optimize Social Media for Reach • Optimize Social Media for Relationship
- Optimize Social Media for Reputation Other Important Elements of DM Channels
- E-mail Marketing
- Web Analytics
- Search Marketing
- Popular Social Media Platforms
- Affiliate Marketing
- Search Engine Optimization The theory sections mentioned here will be aided by case studies,
- exercises and simulations for practical/experiential learning.
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