Mastering Google Adwords
Duration: Upto 3 Hours
Location: United Kingdom
Learn cost-effective and successful digital marketing using Google AdWords
Do you wonder how to best reach potential customers? Do you need to gain more repeat customers? Or, grow online sales? Well, wonder no more. This Mastering Google AdWords course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.
Learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
It all starts with knowing how Google AdWords works, and knowing what your business and customers need. You will learn just what PPC advertising is all about and how it functions. Learners will also be advised of what needs to be in place before getting started, then you will set up a new AdWords account before starting to research your keywords: the foundation of all great ads. Be ready to create your first advertising campaign – exciting stuff! Use AdWords reporting and Google Analytics to monitor the performance of ads and optimise them to get more clicks, conversions and ultimately, a higher search advertising return on your investment (ROI).
At Global Edulink, we stay committed to providing you real value as we believe your success is paramount so it’s important to offer you strategies that can deliver for your website and business key optimisation and learning that goes well beyond the basics.
This course, though, is not really an SEO course because PPC strategies based on Google AdWords are, in certain respects, the very opposite of search engine-friendly website optimisation — they are implemented when a business cannot, or will not, generate traffic by altering their site’s structure, code, content, and links. Essentially, AdWords exists to address some of the circumstances in which SEO cannot achieve your site goals quickly enough, or cost-effectively enough.
Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Successful candidates will be awarded a certificate in Mattering Google Adwords.
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