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Retail Marketing Skills

International Training Institute

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  • 4.0
  •  Last updated 3 years ago
  •  ENGLISH

AED 4,200

Duration: Upto 24 Hours
Location: United Arab Emirates
Delivery: Onsite course

Retail marketing skills is comprised of the activities related to selling products directly to consumers through channels such as stores, malls, kiosks, vending machines or other fixed locations, according to the Free Dictionary. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail or website sales.

The successful implementation of the components of the traditional marketing mix (product, place, price and promotion) is essential for success in retail marketing. The savvy marketer must have a thorough understanding of his or her customers to answer the questions that are implied by each of the 4 P’s

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